Purple Shampoo Review: Top 5 Picks for Blondes

Does your blonde hair sometimes look a little… yellow? You are not alone! Many people with light hair fight the battle against brassy tones. That unwanted yellow tint can sneak in, no matter how carefully you care for your hair. It’s frustrating when your beautiful cool blonde turns dull and warm.

Choosing the perfect purple shampoo feels like a guessing game. Should you pick the cheapest one? Do the expensive brands really work better? With so many bottles promising magic, it’s easy to feel lost in the hair care aisle. Finding a shampoo that cancels the yellow without turning your hair purple takes real know-how.

This post cuts through the confusion. We will break down exactly how purple shampoo works. You will learn which ingredients matter most and how often you should use it. By the end, you will feel confident choosing the best purple partner for your hair. Get ready to lock in that perfect, cool-toned brightness!

Top Purple Shampoos Recommendations

Bestseller No. 1
Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
  • Removes dull yellow in gray white hair
  • Leaves hair shiny without residue
  • Renews and refreshes faded highlights.
Bestseller No. 2
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
  • Color-enhancing shampoo brightens and refreshes blonde, highlighted and silver hair.
  • Renews and refreshes faded highlights and ash-toned hair.
  • Removes the dull yellow in silver hair, and leaves hair shiny without residue.
SaleBestseller No. 3
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
  • Toning Sulfate Free Shampoo & Conditioner: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo and Conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
  • Hydrating Formula: Color-treated hair requires special care. This moisturizing shampoo and conditioner is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
  • For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
  • Vegan Shampoo and Conditioner: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
SaleBestseller No. 4
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
  • Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
  • Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
  • For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
  • Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
SaleBestseller No. 5
Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (33.8 Fl oz)
  • Say Goodbye to Yellow Tones - Fanola No Yellow purple shampoo for women and men is formulated with an Extra Violet Pigment. The rich hue instantly neutralizes brassy and yellow tones, making it the perfect shampoo for grey hair, blondes, and those with bleached hair.
  • Enhances Shine and Softness - Not only does it neutralize brassiness, but this purple toning shampoo also enhances the hair’s radiance and silkiness. A typical purple shampoo for blondes can be drying, but No Yellow leaves your locks looking healthier, shinier, and more luminous.
  • How to Use - Apply the toning shampoo and massage into the scalp. Leave on for 1 to 5 minutes before rinsing out. Reapply depending on your desired result. Follow up with one of our moisturizing conditioners or hair masks to lock in hydration and prolong color.
  • At-Home Toning Solution - Preserve your preferred cool tone in between color services with this purple shampoo for blonde hair. Get salon-quality results at home by pairing with Fanola's No Yellow Mask and No Yellow Hair Color.
  • Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, with this neutralizing shampoo being no exception.
Bestseller No. 6
Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair, Anti-Brassiness, Moisturizing, Color-Safe, Silver & Glowing, Corrects Yellow Tones, 12.8 Fl Oz Each, 2 Pack
  • REVIVES NATURAL SHINE: Silver & Glowing Shampoo and Conditioner gently cleanse to remove dull buildup while hydrating strands, enhancing silver tones, restoring shine, and leaving hair with a light, clean, fresh scent
  • FORMULATED FOR GREY & SILVER HAIR: Grey hair lacks natural UV protection, making it prone to yellowing and dullness. Our purple pigment formula neutralizes brassiness, corrects yellow tones, and helps keep silver strands vibrant, healthy, and strong
  • TARGETS SIGNS OF AGING HAIR: Specially designed to combat thinning, dryness, greying, and dullness—this biotin-infused set nourishes aging hair, restores softness, and improves overall strength, volume, and shine for healthier-looking strands
  • LIGHTWEIGHT MOISTURE: Gentle conditioner delivers rich hydration without weighing down making it easy to detangle, soften, and improve manageability while sealing in moisture
  • GENTLE FOR DAILY USE ON ALL HAIR TYPES: Safe and effective for everyday use, this parabens-free purple shampoo and conditioner set is suitable for all hair types
Bestseller No. 7
Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
  • Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones
  • Benefits: With purple pigments to instantly tone, strengthen and moisture blonde, bleached, and color treated hair. Helps with color retention, anti-fade protection and maximizes color vibrancy for a cooler blonde result
  • Additional Benefits: Cleanses, strengthens and adds softness. With salicylic acid to strengthen and repair blonde hair from the core and pure violet pigments to remove unwanted brassiness and leave hair color cool and bright
  • Suggested Use: Use 2-3 times a week. Apply and leave on for 3-5 minutes. Anti-Brass pigmented purple formula with protein, amino acids and glycerin to ensure brighter, cooler blonde hair
  • Blondage: Nourishes, increases smoothness and shine, and strengthens blonde hair for less breakage. Color correct and neutralize unwanted yellow undertones for brassiest blonde hair
Bestseller No. 8
Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)
  • Say Goodbye to Yellow Tones - Fanola No Yellow purple shampoo for women and men is formulated with an Extra Violet Pigment. The rich hue instantly neutralizes brassy and yellow tones, making it the perfect shampoo for grey hair, blondes, and those with bleached hair.
  • Enhances Shine and Softness - Not only does it neutralize brassiness, but this purple toning shampoo also enhances the hair’s radiance and silkiness. A typical purple shampoo for blondes can be drying, but No Yellow leaves your locks looking healthier, shinier, and more luminous.
  • How to Use - Apply the toning shampoo and massage into the scalp. Leave on for 1 to 5 minutes before rinsing out. Reapply depending on your desired result. Follow up with one of our moisturizing conditioners or hair masks to lock in hydration and prolong color.
  • At-Home Toning Solution - Preserve your preferred cool tone in between color services with this purple shampoo for blonde hair. Get salon-quality results at home by pairing with Fanola's No Yellow Mask and No Yellow Hair Color.
  • Professional Hair Care Made in Italy - Fanola is a professional Italian hair care brand that aims for the highest quality values, processes, and ingredients across all products. Inclusive beauty is at the brand's core with over 10 different product ranges in professional hair care, with this neutralizing shampoo being no exception.

The Ultimate Buying Guide: Choosing Your Perfect Purple Shampoo

Are you tired of brassy yellow tones ruining your beautiful blonde, silver, or platinum hair? Purple shampoo is your secret weapon! This guide helps you pick the best one for your needs.

Key Features to Look For

When shopping for purple shampoo, look closely at these important features:

Pigment Intensity
  • Deep Violet Color: A good purple shampoo needs strong, concentrated purple pigment. If the shampoo looks very light purple, it might not be strong enough to neutralize yellow tones.
  • Staining Power: Test a small amount on a light towel. If it leaves a noticeable purple mark, it has high pigment and will work well on your hair.
Formulation Type
  • Shampoo Only: These are great for quick toning but can sometimes be drying.
  • Shampoo and Conditioner Sets: Using both together often gives better, longer-lasting results and helps keep hair soft.
Moisture Level
  • Some purple shampoos can dry out hair, especially if used too often. Look for formulas that mention moisturizing ingredients.

Important Ingredients Matter

The ingredients list tells you how the shampoo will treat your hair.

The Good Stuff (What to Seek Out)
  • Natural Oils: Ingredients like Argan Oil, Coconut Oil, or Jojoba Oil add necessary moisture back into your hair.
  • Proteins: Hydrolyzed Keratin or Silk Amino Acids help strengthen damaged strands.
  • UV Filters: These protect your color from fading when you go outside.
Ingredients That Might Cause Issues
  • Harsh Sulfates (SLS/SLES): These strong detergents clean very well but often strip color and moisture. Many high-quality purple shampoos skip these.
  • Heavy Silicones: While they make hair feel smooth immediately, they can build up over time, making hair look dull.

Factors That Improve or Reduce Quality

The quality of a purple shampoo changes based on how it is made and what it contains.

Quality Boosters
  • Balanced pH Level: A slightly acidic pH helps close the hair cuticle, locking in the purple pigment and making the color last longer.
  • Even Distribution: The best shampoos spread easily through the hair, ensuring every yellow strand gets toned.
Quality Reducers
  • Drying Agents: If the formula relies too much on stripping agents instead of gentle cleansers, your hair health will suffer.
  • Weak Pigment: If the purple color washes out immediately without leaving any noticeable tint, the pigment formula is weak.

User Experience and Use Cases

Think about how you plan to use the shampoo. This affects your choice.

For Very Yellow Hair (Extreme Brassiness)

You need a powerful, highly pigmented formula. Use it once a week, leaving it on for the full recommended time (sometimes up to 5 minutes). Be careful not to leave it on too long, or your hair might look slightly lavender!

For Maintenance (Light Toning)

If your hair is already a nice cool blonde, choose a gentler, more moisturizing purple shampoo. Use it only once every 10 to 14 days. This keeps the yellow away without over-toning.

For Colored or Damaged Hair

Always choose a sulfate-free option. Your color is fragile, and harsh shampoos will make the purple fade fast and cause breakage. Look for added conditioning agents.


10 Frequently Asked Questions (FAQ) About Purple Shampoos

Q: What exactly does purple shampoo do?

A: Purple sits opposite yellow on the color wheel. When you apply purple pigment to yellow hair, the colors cancel each other out, making the yellow look neutral or silvery.

Q: How often should I use purple shampoo?

A: This depends on your hair color and how fast it turns brassy. Most people use it once a week or every two weeks. Start slow!

Q: Can purple shampoo turn my hair purple?

A: Yes, if you leave it on too long or if your hair is very porous (damaged). Always follow the directions and watch your hair closely in the mirror.

Q: Is purple shampoo safe for highlighted hair?

A: Yes, it is generally safe. It helps keep the highlighted blonde sections bright. If you have very light highlights, use it gently.

Q: Do I need to use conditioner after purple shampoo?

A: It is highly recommended. Purple shampoos can sometimes leave hair feeling dry, so a good moisturizing conditioner brings back softness.

Q: Can men use purple shampoo?

A: Absolutely! Men with gray, white, or bleached hair use it to keep their color looking clean and bright.

Q: What is the difference between purple shampoo and blue shampoo?

A: Blue shampoo cancels out orange/brassy tones, which often appear on darker blonde or light brown hair. Purple shampoo targets yellow tones.

Q: Should I use purple shampoo on dry or wet hair?

A: Always use it on wet hair, just like regular shampoo. Applying it to dry hair can cause harsh, uneven staining.

Q: How long should I leave purple shampoo in my hair?

A: Usually, 2 to 5 minutes is enough. For very stubborn yellow, you might leave it for up to 10 minutes, but check frequently.

Q: Will purple shampoo work on naturally dark brown hair?

A: No. If your hair is dark brown, purple shampoo will not show any toning effect because the yellow tones are hidden underneath the dark pigment.